Another point I wish these guys realized is that, most of the time, they are competing with themselves. WK has a fairly nifty idea in their Poker CCG... so then they announce a second game before the first one even hits. People may just hold onto their cash, and wait for BSG. This in turn may decrese the buzz for the poker game, meaning retailers will order less, and overall pre-orders will decrease. Pre-orders decreasing means WK prints less. If it hits big... boom, everyone runs out, and we don't see more for a couple months. That was OK for Pirates, which was actually a new kind of product, but not for a CCG. The shotgun method (which I applaud Jason for admitting to) may do them more harm than good. Dunno, that's just me thinking out loud.