ICv2 reports that Gameboard Distributors has already shipped D&D 3.5 and is selling them at Gameboard retail stores. This is despite the WotC mandated street date of July 18, and despite the fact that Gameboard is not an authorized WotC distributor. Many folks in the industry are angry at this, noting that Gameboard has given an unfair sales advantage to certain stores (its own). Gameboard most likely ordered their copies of 3.5 through the book trade, where big chain stores that may not care about street dates make their orders. In response to Gameboard's breaking the street date, a number of folks at all levels of the industry are voicing a general sentiment of "what goes around, comes around." Way to make friends, Gameboard.